This is a remote position.
Our client is looking for a full-timeDemand Generation Strategistto design and lead programs that transform brand awareness into qualified opportunities and measurable growth. Over the past few years, they have built a strong reputation in thefinancial and tax consulting industry, delivering innovative solutions that empower businesses to thrive through strategic expertise and client-focused service.
This role is ideal for a strategic, data-driven marketer who understands the intersection of content, paid media, and analytics. The Demand Generation Strategist will translate theirAccount-Based Marketing (ABM)strategy into high-performing campaigns that guide prospects through the buyer’s journey — from first interaction to meaningful engagement.
Responsibilities
- Develop acomprehensive demand generation strategythat aligns with company growth objectives and enhances the Account-Based Marketing (ABM) framework.
- Deeply analyze theIdeal Customer Profile (ICP)to identify industries, roles, and pain points that influence purchase decisions.
- Audit current marketing and sales assets to uncover gaps and opportunities that improve the customer journey.
- Design and implementmulti-touch campaignsintegrating email, social, paid media, and retargeting to nurture accounts from awareness to conversion.
- Collaborate with internal teams — including content, social media, paid media, and business development — to bring campaigns to life with cohesive messaging and creative execution.
- Translate strategic goals into clear, actionable steps with defined stages, metrics, and conversion points.
- Partner with the content and creative teams to develop resources that engage audiences throughout the funnel.
- Measure and optimize all campaign touchpoints to improve engagement, conversion, and pipeline contribution.
- Define and trackkey performance indicators (KPIs)such as engagement rate, account activation, and opportunity creation.
- Work closely with thePardot Administratorand other team members to ensure accurate tracking, automation, and reporting across systems.
- Analyze performance data and present actionable insights to refine campaigns and maximize ROI.
- Serve as thestrategic connectorbetween marketing, content, and business development to ensure all outreach and nurture efforts align.
- Contribute to the development ofplaybooks and frameworksthat improve scalability and efficiency for future campaigns.
Requirements
- 5+ years of experience inB2B demand generation or growth marketing, ideally within financial services, consulting, or professional industries.
- Deep understanding ofAccount-Based Marketing (ABM)and its execution across multiple channels.
- Proven track record designing and optimizing multi-channel campaigns that drive engagement and pipeline growth.
- Hands-on experience withmarketing automation and CRM platforms(e.g., Pardot, HubSpot, Salesforce, or similar).
- Strong analytical mindset with the ability to extract insights from data and turn them into actionable recommendations.
- Excellent communication, organization, and project management skills.
- Strong collaboration skills with the ability to work cross-functionally and influence without authority.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Familiarity with demand generation KPIs and funnel metrics.
- Experience with paid media platforms, marketing automation workflows, and lead-scoring models.
- Adept at balancing strategic planning with hands-on execution.
- Comfortable managing multiple campaigns simultaneously in a fast-paced, results-oriented environment.
Benefits
- Full-time, 100% remote positionwith flexible working hours.
- Opportunity to lead impactful demand generation initiatives within a respected, fast-growing firm.
- Exposure to cutting-edgeB2B marketing strategies, including ABM, automation, and data analytics.
- Collaborative, high-performance work culture that values innovation and results.
- Competitive salary in USD and long-term professional growth opportunities.
Originally posted on Himalayas
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