This is a remote position.
Our client is looking for a Head of Marketing to lead their dynamic and forward-thinking team. This company is a recognized leader in the health and wellness CPG space, having achieved remarkable year-over-year growth and significant market expansion in recent years.
This is a strategic, hands-on role for a data-driven marketing leader who excels in a fast-paced, e-commerce-first environment. The ideal candidate will own the entire marketing function, developing and executing strategies that drive customer acquisition, retention, and revenue growth.
Responsibilities
- Develop and implement a comprehensive, multi-channel marketing strategy aligned with their business objectives.
- Lead all performance marketing initiatives, with a strong focus on paid social, search (PPC), and Amazon advertising.
- Manage the marketing budget effectively, allocating resources for maximum ROI and reporting on key performance metrics.
- Own and optimize the customer journey across all touchpoints, from acquisition to conversion and loyalty.
- Oversee content strategy, including email marketing, social media, and blog content, to build brand authority and engagement.
- Collaborate closely with other departments to ensure a cohesive brand message and successful product launches.
- Analyze market trends and competitor activity to identify new growth opportunities.
Requirements
- Must be located in Latin America (LATAM).
- Proven experience in a senior marketing role, preferably within the DTC e-commerce or CPG sectors.
- Demonstrable expertise in managing and scaling performance marketing campaigns.
- Full-time availability (40 hours per week).
Qualifications
- A data-centric mindset with strong analytical skills and proficiency in interpreting marketing data.
- Excellent leadership and communication abilities, with experience managing cross-functional projects.
- Strategic thinker with a proven track record of taking products to market and driving revenue growth.
- Fluent in English, with exceptional verbal and written communication skills.
Benefits
- This is afull-time, 100% remoteposition.
- Opportunity to work with a passionate, distributed team.
- A key leadership role with significant impact on the company's trajectory.
- A dynamic and growing company in a thriving industry.
Originally posted on Himalayas
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