This is a remote position.
Our client is looking for a part-timeSocial Media & Brand Managerto strengthen their digital presence and shape a consistent, engaging brand narrative across platforms. Over the past few years, they have established themselves as a trusted leader in thefinancial and tax consulting industry, known for their technical expertise, reliability, and client-focused approach.
This role is ideal for a creative yet analytical marketer who thrives at the intersection ofstorytelling, data, and strategy. The Social Media & Brand Manager will oversee all social and paid media initiatives, ensuring every campaign aligns with business goals while engaging target audiences in meaningful ways.
Responsibilities
- Develop and implement acomprehensive social and paid media strategyaligned with company growth priorities, Account-Based Marketing (ABM), and demand generation objectives.
- Create and maintain amonthly content calendarthat integrates organic storytelling and paid campaigns across multiple channels.
- Collaborate with marketing, design, and sales teams to ensure all messaging reflects the company’s core values and unique differentiators.
- Repurpose long-form content (such as articles, videos, and webinars) into short-form, visual, and interactive formats optimized for each platform.
- Craft clear, compelling, and brand-consistent copy for posts, ads, and landing pages that simplify complex financial topics.
- Manage posting schedules and partner with key team members to amplify visibility throughemployee advocacy programs.
- Engage actively with followers, foster online community participation, and build trust-based relationships with relevant audiences.
- Plan, execute, and optimizepaid campaignsacross platforms including LinkedIn, Google Ads, and ABM tools (such as RollWorks or AdRoll).
- Translate target account lists and personas into audience segmentation and creative strategies that enhance awareness and conversion rates.
- Conduct A/B and multivariate testing on ad visuals, copy, and CTAs to improve performance and ROI.
- Monitor campaign budgets, track pacing, and ensure efficient spend allocation for maximum impact.
- Analyze campaign metrics including reach, engagement, click-through rate, conversions, and cost per lead (CPL).
- Translate data insights into actionable recommendations for future campaigns.
- Stay informed onsocial media trends, ad platform updates, and competitive benchmarksto keep strategies fresh and effective.
- Collaborate across teams to align brand identity, tone, and content direction with company goals.
- Support sales enablement throughsocial selling resources and content toolkits.
- Continuously refine processes and explore new tools, ad formats, and creative approaches for growth and efficiency.
Requirements
- 3–5 years of proven experience inB2B social media and paid media campaign management, ideally within finance, accounting, or professional services.
- Demonstrated success executing bothorganic and paid strategiesacross LinkedIn, Google Ads, RollWorks, or AdRoll.
- Strong grasp ofAccount-Based Marketing (ABM)frameworks and sales collaboration.
- Excellent copywriting, visual storytelling, and communication skills.
- Data-driven mindset with experience in analytics platforms such asGoogle Analytics, HubSpot, or LinkedIn Campaign Manager.
- Strategic thinker who can balance creativity with analytical insight.
- Ability to manage multiple campaigns, meet deadlines, and adapt in a dynamic environment.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Deep understanding of audience segmentation, targeting, and content optimization.
- Experience managing budgets, reporting performance metrics, and presenting actionable insights.
- Knowledge of paid media automation tools and performance tracking.
- Strong interpersonal skills with a collaborative and proactive work style.
Benefits
- Part-time, 100% remote positionwith flexible working hours.
- Opportunity to lead brand initiatives for a highly respected firm in the financial industry.
- Exposure to cutting-edge marketing strategies including ABM and performance marketing.
- Professional growth within a data-driven and creative environment.
- Competitive compensation in USD and long-term career development opportunities.
Originally posted on Himalayas
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